Having competed in top-level bike racing, Michael understands athletes’ requirement. He got involved early on with mobile camera work in South Africa’s rapidly growing mountain biking scene, and has developed a good eye for cinematography, even in the most challenging of situations. Michael heads up the on-location camera work and logistics, overseeing the project management of some of the larger work at events.
Michael has recently become a father and so spends much of his time learning multitasking skills and learning to live off very little sleep.
Cedric Converset has a long history in design and has spent many years building beautiful web experiences. Cedric has a great passion for cycling as do most of our team, but he likes the trails and mountain biking is his sweet spot. He once did mention that he was going to take up kite-boarding … but we are still waiting to see if that idea catches wind.
Worked on projects for: Barclays, BP, British Telecom, Burberry, Cable & Wireless, Cisco, EOY, GSK, HSBC, Nokia, Oracle, Royal Bank of Scotland, Sanofi, Sony Ericsson and many others.
Jon Armstrong has two main passions in life, digital media and sports. He has over 10 years’ experience in media and design and has started a number of startup initiatives. In 2003 he started a community project called PLUGMEIN which focused on outdoor activities with the goal of creating community with like-minded people. In 2010 he started working on what is now Peckham…